Email newsletters send out the latest announcements of your team; however, they have one big problem. The new subscribers can see only new emails; they never receive the first emails that you have sent out. Drip marketing is known by several other names such as automated email campaign, marketing automation, lifecycle emails but the concept remains the same. They are marketing emails that are sent automatically on schedule. One email shall be sent the moment you sign up, another email will go after 3 days, and one more in the next weekend.
Drip email campaigns are time-saving, easy, and effective. It helps you in engaging your users in a better manner and promote your user-conversion.
There are several leads, which are not active but subscribed. The leads do not close. When you do a drip campaigning, the leads stay warm or slightly active. You can use drip marketing to sell better services and products to the leads. You may use related products and can recommend it to friends. There should be an incentive for engaging them. You have to offer something to them that can encourage them to engage.
You can add and delete subscribers, move lists in and out of the campaigns, and apply tags. There are a lot of things you can do with a drip email campaign. All these things can be done just with a single click.
You can send out personalized emails to improve more conversions. Depending on your interests, you may segment your prospects and accordingly schedule a drip campaign. If the content of your drip email campaign is very personalized, it is better for you.
Effective for Sales leads
Drip marketing is about sending out the right information to the right people at the correct time. If you send drip emails to sales leads, you will see instant results. These campaigns are a good way to nurture as well as convert the potential leads.
Enhance customers acquisition rates
When you create targeted and relevant email drips, the subscribers shall engage themselves and form a relationship. If they engage more customers, it is better for you. Towards the end, when your sales representative connects with subscribers, you will take less time to close it as you have convinced your subscribers already with resources that they need to decide on your services and products.
The beginning point is a welcome email drip. According to statistics, a new subscriber is engaged the most in the initial 48 hours. It means if you sent a welcome email and then schedule a second mail after a welcome email, you may engage new subscribers instantly
The right designing elements
There are various patterns including background images, template design, layout, colors, and design elements that can make an email useful. Drip marketing use text as well as simple graphics for producing engagement. It features the layouts and has beautiful templates that make an email look soothing.