Internal linking tends to be hyperlinked and they link one page to another in the same domain. All websites have internal links. However, many people do not know that when these links are used strategically they can boost the performance of a site in search engines.
Every site has a structure. The structure might be a streamlined or a rigorous structure or it might be disorganized too. Site structure is important for its usability. Many websites do not have a sound structure that can guide visitors to what they are looking for. If the site structure is the best, there is a far better chance of upper rankings in search engines. A clear site structure can help Google to understand the site in a better way and therefore, it is highly vital for SEO.
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Why are internal links important for SEO?
Google uses an internal link for discovering new content. Google search constantly looks for new pages and these pages are added to the list of already known pages. Google knows some pages as it had crawled them earlier and it discovers other pages when Google follows links from known pages to new pages.
Internal links help in the PageRank’s flow to your site. If a page has more internal links then its Page Ranking is higher. It is not just about quantity, as its quality too plays an important role. Google looks at the text of these links to understand the context better. According to Google, internal linkings might affect site links. Though it is not a great deal, it must be kept in mind.
Setting up an ideal internal link
On a website, the most important content remains at the top and at the bottom you will find the least important content. Many websites have the homepage at the top. Under the homepage, they have pages including about us, products, services, blogs, etc. Under each category, all have less important pages such as products, blog posts, etc.
The benefits of siloing
Siloing is grouping together the related web pages through internal links. The benefits of a silo SEO are the following:
- Users shall have an easy time navigating around your site
- Web crawlers will understand your site structure easily.
- More authority is given to the important pages
- This structure can aid search engines to understand the content’s context in a better way.
An important feature of a silo structure is you can link to and from the topically-related pages because there are a lot of opportunities to do it through the relevant anchor text.
The guidelines to follow while building the internal links
- Do not use the same anchor text. You should mix up things.
- Do not overdo it. You do not need to add many internal links to keep it effective. If there are one or two internal links it will make a great difference.
- Do not link from irrelevant pages to promote authority.
Importance of site structure for SEO
The site structure has a major impact on the users’ experience. When visitors are unable to find the information and product they are searching for, they will not become regular customers or visitors. A good site structure can help users navigate your site. A good site structure can greatly improve the possibilities of higher search engine rankings. The reasons are:
- It helps Google to know your site
The manner of your site structure gives Google important clues regarding the place to find valuable content. Search engines can understand your site and what you sell. A good site structure helps search engines in finding the content quickly. A decent site structure thus results in higher Google rankings.
- It restricts you to compete with yourself
On your website, you can have blogs, which are similar. When you write blogs on a topic, Google cannot say which pages are the most crucial and therefore, you shall compete with your own blog for higher rankings on Google. Google should know which page is the most important. A good linking and site structure can help you do this so that the pages work for you instead of working against you.
- It shows the updated products and posts
The products that you sell evolve over time. This applies to the content that you write. You can add new products when the old stocks are sold. There are new blog posts that make the old ones obsolete. Google should not show outdated products or old blog posts. You have to deal with these changes in your site structure.
Contextual internal linking
Site structure is grouping as well as linking content to your website. Contextual links are internal links in the copy of the pages, which refer to other pages on your site. For a contextual link, the page that you link must be relevant to people reading the page.
Google uses the context of the links for gathering information related to the page you link. It uses the link text for understanding the page you are linking. An anchor text is not the only thing that Google looks at. These days, it considers what is the content around a link to accumulate additional information. When links are added from the meaningful text, Google can rank your pages higher.
Site structure and internal linkings are important. A good site structure can help Google, as well as visitors, navigate your site. You can implement changes easily and prevent competition against your own content. Internal links are not rocket science. You require a hierarchical and logical site structure for the internal links for following that structure. There are plenty of things that you should consider while optimizing your website for search engines. An internal linking and a site structure are very important; however, many times they are overlooked. If you have internal linkings and a good site structure then there will be good SEO. You can remain at the top and your website will be in your control.